Instagram is a unique platform for businesses that want to grow their customer base, increase awareness and find an engaged audience. With multiple ad types, in-depth audience targeting and a streamline process, it’s one of the most versatile advertising platforms.

As a local Huntsville business owner, you will find that advertising on Instagram can make it easy to reach your target demographic within a specific radius. The following guide will give you all the basics to get started.

Types of Ads:

Photo

Creating an ad can be as simple as taking a photo. Using square or landscape format, take an intriguing photo of the work you do or something related that will catch the attention of your target audience.

Video

Add sound and motion for a more powerful ad presence. Videos up to 60 seconds long can be used for advertising on Instagram. Unless you already have skills in video editing, this may be a good place to invest a larger chunk of your budget. A professionally created video can make a huge difference.

Carousel

For an easy way to engage your audience, try a carousel ad. This gives depth to your ad by allowing people to swipe to view additional photos or videos as part of the same ad.

Steps to Creating Ads

Create a Business Page & Profile

In order to run ads and create a free Business Profile on Instagram, you must first have a Facebook Page. If you don’t have one yet, create a Page here.

Set Up Ad

Instagram ads use the same advertising tools as Facebook. You can set up, run and track your campaigns through Ads Manager or Power Editor. Select your ad objective, target audience and ad format within one of those tools to get started.

Determine Budget

Decide how long your ads will run and what budget you’re comfortable with spending. You can select a daily budget that sets your ad to run continuously throughout the day or a lifetime budget that runs your ad for a specific length of time. An algorithm with pace your ad spending over whichever period of time you choose.

Publish

Once everything is ready to go you can publish your ad. Your ad will be reviewed and you’ll be notified when it’s approved to launch.

How to Determine Your Audience

According to Instagram, there are several ways you can narrow down your audience to get the most effective use of each particular ad. Here are the ways Instagram lists of determining your target audience:

Location

Target people based in specific locations like states, provinces, cities or countries.

Demographics

Narrow your audience based on information like age, gender and languages.

Interests

Reach people based on interests like apps they use, ads they click and accounts they follow.

Behaviors

Define your audience by activities they do on and off of Instagram and Facebook.

Custom Audiences

Run ads to customers you already know based on their email addresses or phone numbers.

Lookalike Audiences

Find new people who are similar to your existing customers.

Automated Targeting

Automatically generate and target an audience who might be interested in your business using a variety of signals including location, demographics and interests.

Instagram offers these powerful advertising tools that will help your Huntsville business reach a new world of potential clients. With unlimited potential for creativity and advanced targeting, you are sure to increase awareness of your business and grow as a result of the new customers.

As your business grows, you may find yourself needing affordable office space or a professional place to meet with clients. Huntsville Hub has the solution to all of your office space needs to grow your Huntsville business.  Whether you need dedicated space or are looking for a collaborative environment to boost creativity, Huntsville Hub offers a variety of office spaces including Executive Offices, Meeting & Conference Rooms, and Co-Working Spaces.

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