Diving into the social media marketing scene opens up a plethora of possibilities for small businesses. New clients, larger geographical reach, and stronger customer loyalty are just a few of the potential perks. It can also be overwhelming to navigate – which social media platforms to use, what to say, how to be effective, the list goes on. There are a few key things to keep in mind before you jump in that will help in the long run.
Before you start posting on social media, it’s important to consider the tone and style of how you will communicate. You’ve worked hard to establish a cohesive brand for your business and you’ll need to consider how to best convey that brand identity through social media. Determining this ahead of time will help you to be consistent and recognizable. If you are a high-end clothing boutique, your posts will have a much different tone than a local BBQ joint.
It’s also important to keep in mind that social media is just that – social. You don’t want to come across sounding distant or robotic. Your posts shouldn’t read like a textbook or user manual. Your goal should be to come across approachable and relational.
According to moz.com, “A common (and understandable) mistake that many people make as they’re diving into social engagement is to limit their content to promotional updates. This is reflective of the traditional marketing world in which all outbound push messaging is just that, but things have changed; now we build our marketing efforts on trust, engagement, and community.”
What this means is think beyond advertisement. What value can you add to your connections? Try creating or sharing content that relates to your business, but is not tied directly to promoting yourself. Using current events, similar interests, and recent trends you can discover a wide variety of ideas to share with your audience. Chances are if they are interested in your business, they are also interested in other similarly related topics.
Some other ideas include:
- Posting helpful or useful information about your product or business that will give your customer a better experience.
- Volunteer or community involvement that your business is involved in.
- Quotes, statistics, polls, questions, etc. that relate to your business.
- Behind the scenes photos of you, your work, employees, etc.
- For more ideas, check out “100 Killer Ideas For Your Social Media Content,” by Forbes.com.
An effective way to build brand loyalty is to engage your audience in a meaningful way. There are several ways to do this. One of the easiest and most obvious is to respond back when someone comments or responds to something you post. Being present and active on your social media will help build trust with your audience.
Another important part of engagement is collecting data to see how your audience responds to your posts. Using this data, you can formalize a strategy to best reach your target audience. There are lots of ways to collect and analyze data from social media. According to moz.com, “With any data you’re collecting, whether it be quantitative or qualitative, the most important things to ask yourself are “What can I do with this?” and “What are my insights?” If you can’t do anything with your data and you’re not gleaning actionable business takeaways from it, then you should question why you’re measuring it in the first place.” It can be easy to get bogged down in the flood of information, try to stay afloat by focusing on the data that is most important.
As you begin to implement a successful social media marketing strategy, you’ll likely see growth in your business. If you’re outgrowing your home office or need a more professional environment for conducting meetings, conferences or interviews, Huntsville Hub has the office space in Huntsville, AL to meet all of your needs as your business expands. From executive suites to conference rooms, you’ll find convenient office space in Huntsville for every occasion.
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