The future of business marketing has arrived! The days of print campaigns or simply relying on word of mouth to advance your business are moving into the past, and the high tech world of social media and video marketing are taking over. In 2016 alone, over 61% of businesses had incorporated video as a marketing tool, and almost 66% of those companies weren’t using video a year prior. That’s a huge increase!
Now, just because your competitors or other businesses in your market are using a specific tool doesn’t necessarily mean you should jump on the bandwagon, but if you take a serious inventory of your marketing and see that you need a marketing boost, or you’re looking for an affordable way to maximize your marketing budget without too much work, this is a great time to check out a tool like YouTube. Why? Because, as you’ll see below, utilizing a tool like YouTube is a proven way to get your products or services in front of as many potential customers in an online arena as possible, without breaking the bank. Video marketing is one of the most versatile and profitable digital marketing tools available. Here are 5 reasons why YouTube is a good choice for your business:
Use YouTube site traffic!
Online video is growing exponentially in general, with over 4 billion videos viewed daily. If you use YouTube for your business, you can easily reach your audience, both by creating videos for your own business and by using advertising features on other people’s videos. YouTube is the second largest search engine and the third most visited website worldwide, behind only Google and Facebook, respectively. One billion people visit YouTube each month globally, and 100 hours of video are uploaded every 60 seconds to the site. Video-streaming platforms like YouTube have become so big, you’re guaranteed to find a group of people who will become your fans and customers, as long as you entertain, educate, and provide ways to meet their needs.
Be a top result in Google searches!
Most businesses these days have worked very hard to create a top-notch website to market their company, including making their sites search-engine worthy. Because of the Universal Search through Google (the top search engine available), the search results for all of the regular searches done (including videos, images, news, books, local searches, etc.) are blended together – this provides an abundance of information for people searching, but could be overwhelming. However, since Google purchased YouTube, video content has proven to be as important as, if not more than, text-only pages or sites. In fact, according to an article on Moovly, you are 53 times more likely to show up on the first page of Google search results if you have a video embedded on your website! You can take advantage of this by taking what you have currently on your website and creating complementary videos in YouTube to link to your information. In doing so, you will build backlinks to your site, meaning your site will be found on Google more often! By utilizing YouTube as part of your marketing strategy, you’re also increasing the authority of your website. The more authoritative your website is by Google’s standards, the higher all of your pages will rank in the search results.
YouTube is EASY!
YouTube videos are actually easy to make – no special equipment is needed! As your team gets more involved in this aspect of marketing, you can eventually purchase a few pieces of equipment to make it easier or enhance the quality of your videos. However, just starting out, you really can get away with using the camera on your smart phone or the webcam on a laptop! There are plenty of tutorials out there (most of them on YouTube!) to help you get started with video creation, and plenty of tips available to make the best type of video for your business. Think about it – vision is our dominant sense, as most information is transmitted to our brains visually. Why not take advantage of this fact from a marketing standpoint?
Make the connection with your customers more personal!
Video can make the interaction between you and your customers more realistic by allowing you to show them a demonstration of a product or service, rather than solely relying on them to read your blog or check out your website. YouTube marketing creates a way for you to interact with your customers more than any other medium out there today. Let’s face it – personal connection and face-to-face interaction can market your business in far greater ways than just sending an email or waiting for a customer to walk in. People buy from companies they trust – by adding a personal touch through video, your audience gets to know you, will buy from you and promote you more regularly because you took the time to relate to them on a deeper level.
Build culture within your company!
By taking the time to branch out in the ways you market your company, you’re making opportunities available to your staff to utilize more of their personal gifts or talents. In turn, when you get your team involved, they take greater responsibility for the business and they feel that they’re an important part of making your company great. This also provides your people with ways to promote your products and services in their personal circles, through sharing on social media, embedding your company videos on their websites or blogs, and by networking with other companies via mutual advertising. This will not only advance your business online, but you will gain better-informed personnel as well!
Making changes can be scary, especially when it’s your company on the line. However, when considering the future of your business, video marketing may be the way to go! And if you’re in need of a virtual or dedicated office space for your company, give us a call at Huntsville Hub!