What is coworking?

It’s not necessarily a new concept, but it has definitely become a buzzword in today’s business culture! Unlike a typical office environment, those coworking are usually not employed by the same organization. According to Coworking.com, the idea started back in 2005 with a software developer named Brad Neuburg. Brad wanted “the freedom and independence of working for myself along with the structure and community of working with others.” By 2014, there were reportedly more than 160,000 people registered as members at more than 3,000 coworking spaces worldwide. It’s all about being able to work the way you want to work, in a space you like and can be productive in, alongside people who share the same goals. It is typically housed in membership-based work spaces where various groups of freelancers, remote workers, contractors, and other independent professionals work together in a shared, communal setting. However you define it, coworking is a global movement with far reaching influence on business culture.

Why does coworking work?

While there is often skepticism toward new ideas in business, the concept of coworking has proven to be an effective alternative with a variety of professionals and organizations. An alternative to meeting in coffee shops or working from home, the concept has morphed into thousands of specially designed spaces across the country that are not only functional, but effective and profitable. It has been so successful, that, according to Harvard Business Review, studies show that people involved in coworking, report that they are thriving. They feel like their work is more meaningful, they have more job control, and most importantly, they feel like they’re a part of a supportive, like-minded community.

Despite what you may be thinking, coworking spaces are not just for freelancers and contractors. Traditional companies are increasingly realizing the many benefits of this alternative work arrangement. Coworking can (and possibly should!) become part of your company’s approach. According to research, these types of spaces can be used as alternative places for your employees to work. It also provides the option for you to hire professionals who require more flexible schedules and work space. It can be a breath of fresh air for your employees, allowing them to think about new ideas or be more productive in a new space. Employees often respond positively to having more creative control and flexibility.

How can coworking work for you?

The concept works. It can be a really positive change for your company and your staff. It can increase the productivity, and in turn, profitability for your business. But how can you do it? You don’t have the space at your current facility to make changes, or you feel like the concept of coworking is somewhat overreaching? If you are in or near the Huntsville, AL area, Huntsville Hub can answer your questions! Whether you need a dedicated or virtual office space, want to use our coworking area or need a flexible meeting room, we are the place for you! We offer options and flexibility for every type of work – contact us for more information!